Privacy Policy

Last Updated: January 13, 2026

Barkat Hussain ("we", "us", or "our") operates the BHK.ae mobile application (the "App"). The App provides access to the BHK.ae online store for smartphones, mobile accessories, and related products in the United Arab Emirates.

This Privacy Policy explains how information is collected, used, and protected when you use the App. By using the App, you agree to the practices described below.

1. Information We Collect

a. App Tracking Transparency (ATT)
The App follows Apple’s App Tracking Transparency (ATT) framework. Tracking-related data is collected only if you explicitly allow tracking when prompted by the system permission dialog. If you choose “Ask App Not to Track”, tracking and analytics are disabled.

b. Device Information for Push Notifications
To deliver push notifications such as order updates and promotional alerts, the App uses Apple Push Notification service (APNs) and Firebase Cloud Messaging (FCM). When notifications are enabled, your device generates a device token. This token is used solely for delivering notifications and does not directly identify you. Device tokens are sent to our servers only if tracking permission is granted.

c. Usage Data
The App may collect limited, non-personal usage data such as pages viewed, product interactions, and feature usage. This data is used to improve app performance and user experience. Usage data is collected only after user consent and is not used for advertising purposes.

d. Website and WebView Data
The App displays content from our website (https://bhk.ae) using an embedded WebView. The website may use essential cookies required for functionality. Tracking cookies and analytics scripts are disabled within the App if you do not allow tracking via ATT.

e. Personal Information (Website Orders)
If you place an order through the website accessed from the App, you may provide personal information such as your name, email address, phone number, and shipping address. This information is processed securely on our website and is not stored directly by the App.

2. How We Use Information

To operate and maintain core app functionality.
To send push notifications when enabled by you.
To analyze app performance and improve user experience (with consent).
To facilitate purchases made through our website.

3. Data Sharing

We do not sell, rent, or share your personal information with third parties for advertising or marketing purposes.

We may share limited, non-personal data with service providers (such as hosting or analytics providers) solely to support app functionality, and only when tracking permission is granted.

4. Data Security

We use reasonable technical and organizational safeguards to protect information. However, no electronic transmission or storage method is completely secure.

5. Your Choices and Controls

Tracking Permission: You can allow or deny tracking when prompted by the App. This choice can be changed later in your device settings.
Push Notifications: Notifications can be enabled or disabled at any time through your device settings.
Data Requests: For questions regarding personal data related to orders, you may contact us using the details below.